Responsible for the creation of all visual content for ThruDark, including social media, email, video, printed adverts, paid Meta adverts, and pitch decks. Involved in all creative ideation, from participating in initial brainstorming sessions through to the presentation of final artwork. Work closely with ThruDark’s external partners, creating designs with Hule, Red Bull, Oceanographic magazine, ReOrg, UK Superior Fitness, and Techunter.

Frequently collaborate with the in-house photography/video team, planning and storyboarding shoots where necessary. This can range from suggesting products that need to be photographed and the general stylisation of said products, to the creation of high-concept video packages to create excitement around the brand.

Closely collaborate with the social media manager to plan posts and maximise engagement through creative content. Over the course of a year, ThruDark's Instagram following has risen from 125K to 180K. Also work closely with the eCommerce team, providing creative assets for the website and email campaigns via Klaviyo. Often charged with gathering research and maintaining an awareness of current graphic design styles in the fashion sector.

Given additional duties of creating and editing video content to be platformed via Meta for engagement split testing. Quickly became proficient with DaVinci Resolve, and utilise After Effects for additional animation design. These videos typically run anywhere from 10 to 15 seconds, and a variety of compositional elements are explored to ensure maximum engagement.