As an experiment in branding and marketing design, I decided to create a campaign for an existing brand I am very fond of - Moscot glasses. Moscot was founded in 1915 in New York City, and is widely regarded as an iconic brand. The company's visual identity is excellent, employing a strong colour palette of yellow, black and white, coupled with engaging photography. I decided to create a campaign placing emphasis on the London branches of Moscot. My strategy entailed integrating the idea of 'place' into the designs themselves; I achieved this by inserting map pin icons into the words 'London' and 'Moscot'. I created a series of social media posts and printed adverts exploring the company's products and locations. I was very successful in emulating the established Moscot style, and feel my own typographic and visual sensibilities were well demonstrated.