ThruDark Wraith Teaser Campaign

ThruDark launched its lightweight insulated outwear range, the Wraith collection. To build interest in this product launch and to distinguish it from other lines, I created a series of abstract design based on the taglines: 'between worlds'. This tagline refers to the versatility of the range, as it can be worn as an urban fashion piece, or as an outdoor outer layer.

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ThruDark Valor Launch